Dream Job

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Karwoski, O. (2016, March 27) Indeed. [Screenshot]
As an assignment for my CAP 105 class, we looked up jobs that we may be interested to see what kind of experience or qualifications companies require in regards to technology. I used Indeed to search for jobs. If you like on the title for each position, it will take you to the link to the specific posting. Below are my findings.

Content Specialist for Crain Communication Inc.

  • 5+ experience in digital content creation
  • Current with Search Engine Optimization, social media, social adverting and Internet marketing industry trends and best practices
  • Broad understanding of tradition and new media
  • High curiosity quotient in latest marketing and design site, trends and tools.

Manager of Digital Communications for DTE Energy

  • 7+ years of experience in employee communications
  • Previous experience in digital communication and social media marketing
  • Strong knowledge of digital and social media marketing strategies, tactic and platforms, as well as web content strategic planning
  • Experience with web tools such as HTML, CSS, JavaScript, Content Management Systems, WordPress (yay!), SEO, and social media tools.

Marketing & Advertising Manager for ERIE Construction 

  • History of sales, marketing or advertising – with track record of success
  • 1 year experience in marketing, sales or lead generation

Social Media Intern for Modern Content Inc. 

  • Knowledge of Excel
  • Major social channels required
  • Photoshop and/or WordPress (or any HTML talents would be a plus

Social Media Manager for Vivid Visual Solutions

  • Scheduling posts using Hootsuite
  • Creating marketing reports
  • Creating and maintaining social media accounts
  • Filter and reply to blog comments

I was a little shocked at many of the jobs, including other ones I didn’t post about, required more than three years of experience. I understand the importance of internships during college, but it is unlikely I will leave college with over a year of experience in the fields companies are asking for. This makes me think I may have to settle for a job that may not be my first choice in order to gain more experience. But on the other hand, I also realized how many of the aspects touch on in this class  popped up in the qualification list such as Hootsuite, WordPress, SEO, Photoshop, etc. Overall, this assignment was eye opening to my job expectations before and after graduation.

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Brand Yourself

 

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Karwoski, O. (2016, May 23) Brand Yourself. [Screenshot].
As an assignment for CAP 105, we used the site Brand Yourself to optimize the google search results for our name. Before using the site, I was expecting it to score you on the professional nature of your posts. When completing the assignment, I learned that it scores you based on if the result is positive, negative, or a different person. I have a pretty unique name, so only a few of the results weren’t mine and all of them were positive resulting in my score of A-.

In order to improve my score I went through and marked each results as positive, negative, or not mine. I also went though and added other links such as my personal website and my about me page. I then did the list of recommendations for each website. I also boosted my personal website so that it would be one of the first results people saw when they searched me. Overall, I found this website easy to use and I can see how it would be very helpful.

About Me

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Karwoski, O. (2016, May 23) About Me. [Screenshot]
As an assignment for my CAP 105 class, we used a website of our choosing to tie together all  our social media presences. I chose to use About Me. Above is a screenshot of what my page looks like. I chose to link my Facebook and Instagram because those are the social media sites I use the most. About Me has so many different options of social media sites you can link together such as your WordPress blog, Pinterest, Flickr, etc.

While looking through the site options, I noticed a lot of photography sites. I could see how using a site to tie together all my social medias together would be a great asset in my professional life. It even gave me an option to link people to my portfolio which I thought was pretty cool.

Here is a link to my page.

Hootsuite

As an assignment for my CAP 105 class I learned how to use Hootsuite. Hootsuite is a website where you can schedule social media posts in advance and it can also analyze results for you. Before this assignment I had never heard of such a program and I found it fun, easy and very useful to work with. Our assignment was to twitter, but seeing as I am a photography major, I got the go ahead to use Instagram instead because I saw it as more fitting.

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Karwoski, O. (2016, May 23) Screenshot. [Screenshot].
If you want to see the full posts, you can go to my Instagram here.

I read an article about the best times to post on Instagram. It said that generally, Wednesday posts received slightly more likes than other day’s posts and around 5 pm usually got the most likes. I used a few of those times to see if it would make a difference. Over all, I really enjoyed using Hoostuite for this assignment and plan to try and learn more about everything the website is capable of doing.

Update: I learned that even if you have scheduled your posts, you have to be available at the time  to confirm it. I had my post scheduled for 10 am and did not realize this, so my actual post did not go live until noon when I did some research and figured it out. It also made me copy and paste my caption into Instagram . This is a strange feature because it then becomes basically just a timer reminding you to post, and if you’re not around at that time, it does not get published. I was very impressed with this site at first, but this feature makes me not as excited to use it.

 

Business Card

As an assignment for my CAP 105 class, we were tasked to make a business card using InDesign. I have worked with other Adobe software before such as Illustrator and Photoshop, but not InDesign. I found that it was fairly similar to the other programs I have worked with.

I found it hard to come up with ideas for a business card. I wasn’t even sure what kind of information is usually put on professional business cards. I googled some examples to get a better idea.  Below is the business card I created.

Business Card
Karwoski, O. (17 March 2016) Business Card. [InDesign Document]
This business card is not as professional as I would like, I was more focused on learning the software. Later in life when I need a professional one, I would redo it with official information.

Latest Technology in Website Marketing

SEM stands for Search Engine Marketing. People use it to bring more visits to a web page. For my CAP 105 class, I was assigned to come up with five words or phrases I thought people would search for when looking for my blog.

Heres what I came up with:

  1. Advertising…….. 135,000
  2. Technology………301,000
  3. “Final Cut”………60,500
  4. “How To”…………550,000
  5. GVSU………………60,500

With this list I used Google Keyword Tool to see how frequently these terms were searched. The numbers listed above are the  number of times per month (averaged from the last twelve months) that the term is searched. Below is a graph of the same findings of all the words combined.

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Karwoski, O., (2 March 2016), Graph 1., [Screenshot]
These terms are all pretty broad. The next step of this assignment was to use Google Keyword Tool to find five alternative words that may work better for helping people get you my blog.

Heres what I found:

  1. “Website Advertising”….. 10,560
  2. “Cut 7” …………………….. 13,030
  3. “Latest Technology” ……..21,800
  4. “GVSU Allendale”………… 240
  5. Marketing…………………… 748,170

If I wanted to try and bring more traffic to my blog, I could incorporated some of theses alternative keywords. I could say that “I attended school at GVSU Allendale, but that there is also a campus in downtown GR”. Or “In my CAP 105 we are learning about the latest technology used in advertising.” “For this project, we learned how to use Final Cut 7.” “Because of today’s technological advances, website advertising now plays a huge part in advertising.” And finally, “Advertising and marketing are closely related.”

I found this project very interesting and can see how using software like this would be helpful in getting your website more views.