Latest Technology in Website Marketing

SEM stands for Search Engine Marketing. People use it to bring more visits to a web page. For my CAP 105 class, I was assigned to come up with five words or phrases I thought people would search for when looking for my blog.

Heres what I came up with:

  1. Advertising…….. 135,000
  2. Technology………301,000
  3. “Final Cut”………60,500
  4. “How To”…………550,000
  5. GVSU………………60,500

With this list I used Google Keyword Tool to see how frequently these terms were searched. The numbers listed above are the  number of times per month (averaged from the last twelve months) that the term is searched. Below is a graph of the same findings of all the words combined.

Screen Shot 2016-03-02 at 3.14.00 PM.png
Karwoski, O., (2 March 2016), Graph 1., [Screenshot]
These terms are all pretty broad. The next step of this assignment was to use Google Keyword Tool to find five alternative words that may work better for helping people get you my blog.

Heres what I found:

  1. “Website Advertising”….. 10,560
  2. “Cut 7” …………………….. 13,030
  3. “Latest Technology” ……..21,800
  4. “GVSU Allendale”………… 240
  5. Marketing…………………… 748,170

If I wanted to try and bring more traffic to my blog, I could incorporated some of theses alternative keywords. I could say that “I attended school at GVSU Allendale, but that there is also a campus in downtown GR”. Or “In my CAP 105 we are learning about the latest technology used in advertising.” “For this project, we learned how to use Final Cut 7.” “Because of today’s technological advances, website advertising now plays a huge part in advertising.” And finally, “Advertising and marketing are closely related.”

I found this project very interesting and can see how using software like this would be helpful in getting your website more views.

 

 

 

 

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Facebook vs Instagram

facebook-vs-instagram
Karwoski, O. (22 February 2016). Facebook vs Instagram. [Infograph]
      As an assignment for my CAP 105 class, we had to create an infograph showing a representation of creating and sharing content. I chose to compare the two social media outlets I use the most, Facebook and Instagram.

 

The statistics I found out about Facebook were pretty much what I was expecting. It seems that everyone is on Facebook now, even our grandparents. The Instagram statistics also seem to match what I see day to day on the site, a large amount of young people and a few older people.

All of my information was found at Pew Research Center.

Duggan, M., Ellison N. B., Lampe, Cliff., Lenhart A.,  Madden, M. (9 January 2015). Social Media Update 2014. Website. Retrieved from http://www.pweinternet.org

 

Photoshop

As an assignment for my CAP 105 class, we had to edit a photo by removing an element and adding a filter. Before this assignment, I was already pretty familiar with the software. This assignment was a nice refresher because it was been awhile since I used Photoshop.

On the right is my before image, it was taken in GVSU’s Arboretum. As you can see, both have a few minor blemishes and her bra strap is showing. To begin I went in with the healing tool and removed the blemishes. Then I used the clone stamp to remove the

DSC_0880
Karwoski, O. (25 October 2015) Before. [Digital Photo]
showing bra strap. Next I was curious what the image would look like if the blanket went all the way to the edge of the frame and removing the patch of leafs. Trying to edit such a large area can be a tricky process because you can often tell you have messed with it in the final image. This was especially hard because the blanket had a pattern  I had to try and replicate. You can tell in my final image but I think only if you look for it since the focus is their faces and the blanket is the background. Finally, I decreased the saturation to give the image a softer feel since there are lots bright colors in the clothes and blanket. Below is the image after editing.

After.jpg
Karwoski, O. (18 February 2016) After. [Digital Photo]

Lasagna Roll Ups

Screen Shot 2016-02-11 at 6.14.06 PMAs an assignment for my CAP 105 class, I had to shoot and edit a video using Final Cut Pro. I love watching all the cooking videos that come up on Facebook and can be amused  by them for hours. So I decided to make one of those. It was a lot harder than I thought finding the right camera angles and getting enough lighting in my kitchen that has no windows.
Using Final Cut Pro was even more Story boardfrustrating because I have never used it before. Editing consisted of lots of YouTube searches for quick tutorials for what I was trying to do. I think if I tried to edit another video now it would go a lot smoother but initially learning the program was rough. Overall, I am pleased with the end result.